FUJIFILM Australia opens Fujifilm House of Photography in a new location

FUJIFILM Australia is today celebrating the grand opening of its brand experience centre, Fujifilm House of Photography, with a new location in the heart of Sydney’s Central Business District (CBD). The company said the new Fujifilm House of Photography location offers both professional and enthusiasts’ creators “the opportunity to immerse themselves in the world of photography through a number of unique product and service offerings.” Exclusive new offerings at George Street include a new hireable studio space, access to a dedicated print room, and a community hub. The centre is one of three worldwide.

Celebrating the opening with an official ribbon-cutting ceremony, Fujifilm said it invested in a larger premises at 263 George Street to meet increasing footfall and consumer demand experienced at the original Park Street location, which opened in 2022. The company also recently revamped its U.K. House of Photography.

“Opening Australia’s flagship Fujifilm House of Photography in a new and improved location marks an exciting milestone for not only us, but also the creator community in Sydney,” said Ryuichi Matoba, CEO of FUJIFILM Australia. “Witnessing the phenomenal response to our original brand experience centre underscores the desire for consumers to explore the world of photography. We’re delighted that this growth has led to the opening of a significantly larger interactive hub. We look forward to welcoming creatives to our new brand experience centre in Sydney soon – and are excited to help capture their moments and imaginations, one frame at a time.”

An all-new hireable studio space, complete with corner cyclorama for seamless backgrounds, offering photographers the flexibility to hire a space within Sydney’s CBD by the hour. The studio is professionally set up, featuring the latest Fujifilm X Series and GFX System products also available for studio hire usage, premium strobe lighting solutions, product display stands and tripods, allowing consumers to try out Fujifilm cameras and FUJINON lenses in a studio environment.

As an additional offering, consumers can now visit the Fujifilm House of Photography to get their professional headshot taken in the studio.

The Fujifilm House of Photography includes a new dedicated print room. Consumers are invited to explore the wide range of printing possibilities, including UV printer and photo gifting products. The Printing and Personalisation station features two photo printing kiosks with same-day printing and an extensive range of personalized products to order for home delivery. Whether it is on lustre paper, in a photo book or on a mug, consumers will have the opportunity to preserve their memories in a creative and premium format.

The new brand experience centre features a dedicated events space and community hub where consumers can attend exclusive events, workshops, photowalks and collaborations with X-Photographers and influencers, for enthusiasts to learn and explore the world of photography. The hub will also showcase new product launches, demonstrations, and presentations.